Features and Educational Content in Breastfeeding Apps

Features and Educational Content Related to Milk Production in Breastfeeding Apps: Content Analysis Informed by Social Cognitive Theory

Authors: , Suhail Sidhu, BS; Kaoer MA, MS, MA; Anna Sadovnikova, MPH, MA, IBCLC

Background: Low milk production is one of the main reasons for premature breastfeeding cessation. Smartphone apps have the potential to assist mothers with promoting, interpreting, tracking, or learning about milk production. It is unknown whether breastfeeding apps contain high-quality, engaging, and diverse content and features that could be used by mothers to increase their breastfeeding self-efficacy and answer their questions about milk production.

  • 41 breastfeeding apps were reviewed from Apple App Store
  • Screens containing educational information about milk production were reviewed
  • All features that assist mothers with tracking, promoting, or interpreting milk production in the first 0-6 months postpartum were reviewed

Objective: Identify and evaluate features and content within breastfeeding apps that could be used by mothers to increase breastfeeding self-efficacy and answer their questions about milk production

JMIR Figure 1JMIR Figure 2