July 14, 2015

Our History

hands-on breastfeeding education

Why is LiquidGoldConcept invested in Hands-On Breastfeeding Education?

Anna, our CEO, is a mammary gland biologist and breastfeeding medicine trainee. In 2014, when she was studying human milk donation in Brazil, she worked with dozens of mothers and diverse health providers. What shocked her was the commitment of Brazilian physicians and nurses to hands-on breastfeeding education. All of the hospital staff Anna interacted with knew how to alleviate the most common breastfeeding problems—like engorgement and plugged ducts—with diverse breast massage and hand expression techniques.

As a medical student, Anna saw the value of learning how to perform exams, procedures, and techniques using medical simulation and standardized patients. These hands-on, interactive approaches to learning sensitive physical exams, like the pelvic, are key to bolstering a student’s confidence in his or her own performance and ability.

The LiquidGoldConcept team realized how valuable it would be to have a comprehensive hands-on training tool—a Lactation Simulation Model (LSM)—for parents and health providers to learn how to manage, prevent, or improve breast and breastfeeding-related problems. After months of design work, prototyping and testing by Jeff (Chief Technology Officer & mechanical engineer) and dozens of breastfeeding experts, it is exciting to see our LSM in use at nursing schools,  hospitals, WIC clinics, and community organizations across the United States, Mexico, and Canada.

Today, we are continuing to build additional features and customization options into our LSM; our long-term goal is to train health workers in rural areas of low-income countries. Ileisha, a mother of two and health behavior & education specialist, is leading the effort in developing a user-friendly online curriculum to go along with the LSM.

Building a social-impact company focused on maternal and child health requires an interdisciplinary and cross-cultural approach. For that reason, the LGC team has expertise across nutrition, public health, medicine, health education & behavior, social work, engineering, user-experience, web & app development, business, finance, digital marketing, and statistics.

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