News, Awards, and Updates




June 2019: LiquidGoldConcept attended the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) Conference in Atlanta, GA.

March 2019: CEO Anna Sadovnikova discusses the growth of LiquidGoldConcept and the creation of the Lactation Simulation Model in Comstock’s article about the need for more attention on women’s health.

LiquidGoldConcept attended the National Women, Infants and Children (WIC) Association Conference in Baltimore, MD

Three LiquidGoldConcept interns are featured in a University of Michigan Public Health article. They discussed how working with LGC products has given them more confidence in breast health and breastfeeding education in this video.

November 2018: LiquidGoldConcept attended the Academy of Breastfeeding Medicine Conference in San Francisco, CA. The Lactation Simulation Model was featured in a Breast Assessment workshop let by Drs. Katrina Mitchell, Anne Eglash, Kimberly Stone, and Lauren Hanley.

LiquidGoldConcept Lactation Simulation Model used at Academy of Breastfeeding Medicine Annual Meeting

LSM being used to teach breast exams

The LiquidGoldConcept Lactation Simulation Model (LSM) was used in a Breast Assessment Workshop at the Academy of Breastfeeding Medicine Annual Meeting.




comprehensive, customized, validated breastfeeding education

UM SPH Interns Brittany McQueer (left), Meghan Watkins (right), and Shadi Larson (not pictured) present on their experience at the October 2018 poster session.

October 2018: University of Michigan School of Public Health interns present their experience working with LiquidGoldConcept in Summer 2018.

LiquidGoldConcept attended the American Association of Birth Centers Conference in Fort Worth, TX.

September 2018: LiquidGoldConcept attended the AWHONN NY Regional Conference in Tarrytown, NY.

August 2018: Sam Chuisano, Director of Sales, and the LiquidGoldConcept team celebrate Black Breastfeeding Week by visiting the Black Mother’s Breastfeeding Association (BMBFA) Summit and talking to parents about increasing breastfeeding success using a realistic breastfeeding simulator, the Lactation Simulation Model (LSM).

Lactation Simulation Model Trains for Breast Feeding & More for Parents, Students & Providers spotlights LiquidGoldConcept’s work to enhance breastfeeding education with comprehensive, hands-on training tools in “Lactation Simulation Model Trains for Breast Feeding & More for Parents, Students & Providers.


July 2018: The LiquidGoldConcept announces a new product, the Breast Health Training Tool, at ILCA 2018 in Portland!

June 2018: LGC travels to Tampa for the AWHONN Conference, CEO Anna presents our research integrating breastfeeding education into the midwifery program at the University of Michigan School of Nursing using realistic breastfeeding simulators, the LiquidGoldConcept Lactation Simulation Models. See her presentation here.

The LiquidGoldConcept team travels to INACSL’s 2018 Conference to showcase the on Lactation Simulation Model, our comprehensive hands on training tool!

May 2018: At the ACNM 2018 Conference, LGC presents lessons learned from our pilot study integrating the Lactation Simulation Model in hands-on breastfeeding education with midwifery students at the University of Michigan. Learn more about using comprehensive, hands-on training tools for lactation education on our poster!

February 2018: CEO Anna traveled to Monterrey, Mexico for ACCLAM’s 2018 Summit to share our work with comprehensive hands-on training using a realistic simulator, the Lactation Simulation Model.

January 2018: LGC debuts the LSM Case Scenario Series, a step-by-step guide for using the breastfeeding simulator for hands-on lactation education and teaching parents, students, and health providers the “Basics of Breastfeeding” Management skills.

CEO Anna presents preliminary results from our validation study with medical residents at the University of Michigan in the abstract titled Lactation Simulation Model: Hands-On Breastfeeding Medicine Training at IMSH in Los Angeles, CA.

Anna Sadovnikova, CEO and interns Suhail Sidhu and Dalia Kaakour, MS presented their research at the California Breastfeeding Coalition Summit in San Diego. We led a workshop for attendees on “How to choose the “right” breastfeeding app.”



November 2017: LiquidGoldConcept presents results of the University of Michigan Pediatric, Obstetric, and Family Medicine

comprehensive hands on training

CEO Anna (left) and Lisa Hammer, MD, IBCLC (right) exhibiting LSMs at the ABM Conference in Nov 2017.

Resident LSM Validation Trial (Phase 1) in Atlanta, GA at the Academy of Breastfeeding Medicine Conference!

3 Tips for Aspiring Public Health Entrepreneurs” by CEO, Anna, published on the University of Michigan School of Public Health blog

July 2017: The LiquidGoldConcept debuts the Lactation Simulation Model at ILCA 2017 in Toronto!

University of Michigan’s Innovate Blue put their spotlight on CEO Anna for her recognized work for during the Innovation in Action competition. This helped lead to the creation of LiquidGoldConcept!

April 2017: Anna Sadovnikova, CEO, featured in University of Michigan School of Public Health Alumni newsletter.

February 2017: Anna Sadovnikova, CEO, and the American Medical Women’s Association at UC Davis organized a symposium for young women (ages 12-25) to learn about opportunities in entrepreneurship and research in the STEM fields.

January 2017: Anna Sadovnikova, CEO and interns Anita Gunaseelan, Kirat Sandhu, and Angela Nguyen presented their research at the California Breastfeeding Coalition Summit in Los Angeles. We led a workshop for attendees on “How to use the internet, smartphones, and digital health to improve the breastfeeding experience.”

comprehensive hands on training

Kirat, Anna, Anita, Angela (Left to Right)

Congratulations to all three interns on a successful first conference!


Kirat Sandhu presented her work on how digital marketing strategies can be applied to improve the reach of breastfeeding organizations.

Anita Gunaseelan presented her analysis of breastfeeding smartphone apps.

Angela Nguyen presented her review of lactation support services in the tech industry.




November 2016: LiquidGoldConcept exhibits at the Golden1 Center at the November 14th Global Impact Ventures event.

comprehensive hands on training

Anna, CEO, and Samantha at the 2016 Academy of Breastfeeding Medicine Conference

LiquidGoldConcept is the “Startup of the Month” at Comstock’s Magazine

October 2016: LiquidGoldConcept showcased MomKit as exhibitors at the Academy of Breastfeeding Medicine conference in Washington DC.

August 2016: Anna, our CEO, is an Invited Speaker at NerdNite East Bay, where she taught the crowd how to properly hand express breast milk.

July 2016: Anna, our CEO, is an Invited Speaker at the international conference call of the Breastfeeding Innovations Team

June 2016: Winner of the CITRIS Tech for Social Good Award

Inaugural LGC-AMWA Undergraduate Research Symposium held at UC Davis School of Medicine – Keynote Speaker: Julie A. Freischlag, M.D., Vice Chancellor for Human Health Sciences and Dean of the School of Medicine at UC Davis

May 2016: Finalist in the UC Davis Big Bang Business Competition

Winners of the UC Berkeley Big Ideas Contest

Became an Ann Arbor SPARK company

comprehensive hands on training

Jeff, CTO, at the Michigan Business Challenge

March 2016: UC Davis Medical Student Poster Day Presentation about the Breastfeeding Research Internship and JumpStart Prototype Grant, University of Michigan Center for Entrepreneurship

February 2016: Anna, our CEO, interviewed by Phia Bennin, the producer of the Reply All podcast by Gimlet Media.

January 2016: Round 1 Finalists in the Michigan Business Challenge



December 2015: Regional Finalists in the InnovateHER competition.

October 2015: Gave a Poster presentation at  Academy of Breastfeeding Medicine

We presented our breast massage research at the Academy of Breastfeeding Medicine in October 2015. We were interviewed for the Breastfeeding Medicine podcast!

July 2015: Anna, our CEO attended the Biomedical and Engineering Entrepreneurship Academy at UC Davis where she met dozens of innovative researchers in the Sacramento community.

April 2015: Anna, our CEO, named top 15 Innovative Female Students to Watch in 2015 at the University of Michigan

comprehensive hands on training

Co-founder, Ileisha at SXSW

March 2015: Booth @ SXSW in Austin, TX, Representing InnovateBlue and the School of Public Health at SXSW Interactive showcasing a comprehensive hands on training tool, the initial Lactation Simulation Model Prototype.

Anna, our CEO, was interviewed by Rude Jude of the All Out Show from the SiriusXM radio station Shade45!

March 2015: Invited exhibitor, DATA360 Conference in Dearborn, MI

We first exhibited our lactation simulation model prototype here and appeared in the Detroit City Buzz Examiner the next week!

February 2015: JumpStart Prototype and Travel Grant, University of Michigan Center for Entrepreneurship


November 2014: Anna, our CEO, appears in the University of Michigan School of Public Health Magazine–Findings. Check out page 54!

April 2014: JumpStart Prototype Grant, University of Michigan Center for Entrepreneurship

March 2014: 1st Place “Empowering the Underserved”, University of Michigan School of Public Health Innovation in Action Competition

From October 2013 to March 2014 LiquidGoldConcept participated in the Innovation in Action competition hosted by the School of Public Health at the University of Michigan. During the competition our team was tasked with developing an innovative solution to solve a public health and education problem. As we moved through the five-month competition we participated in various workshops that helped us develop our idea, learn more about the market, conduct customer discovery, and ultimately taught us how to pitch our idea – a breast pump that uses both massage and suction. The competition culminated with us pitching our idea to the public and a team of judges at the School of Public Health. We were honored to receive First Place in the Empowering the Underserved Category.