August 2020

Our CEO and founder, Anna Sadovnikova, has been named this year’s Daniel T. O’Connor, M.D., Memorial Research Grant recipient! This grant is designed to support deserving medical students whose research and passion for academic medicine reflect the values and interests of Dr. O’Connor who became an internationally renowned physician-scientist and distinguished alumnus for his work at UC San Diego into hypertension and renal disease. This award helps provide a one-year research stipend and supports high-quality translational work that emphasizes a multi-disciplinary, collaborative, “bench to bedside” approach to developing new treatments and therapies.

LiquidGoldConcept has received the University of Alabama at Birmingham’s Association of Teachers of Maternal & Child Health (ATMCH) Innovative Teaching Award, which has helped us with the development and implementation of our Lactation QBank telehealth simulation learning platform. ATMCH’s resources and support increase excellence in teaching maternal and child health across various academic settings. With this award, we will continue to provide flexible, innovative online learning content for aspiring lactation experts.

Association of Teachers of Maternal & Child Health

July 2020

LiquidGoldConcept originally won the UC Berkeley Big Ideas Contest in 2016 and competed in the UC Berkeley Scaling Up Big Ideas Pitch Competition in June 2020. We were one of four finalist teams that presented virtual pitches for the Grand Prize. We won the $25,000 Grand Prize Pitch award.


LiquidGoldConcept came in second place in the University of Michigan Zell Lurie Institute Alumni Pitch Competiton! This competition features 21 of University of Michigan Alumni’s dynamic startup companies. This provides an opportunity to discover the innovative businesses that are providing solutions to unmet needs in respective markets and disrupting industries with their unique expertise and talented team members.

LiquidGoldConcept has been awarded a $5,000 grant through the Michigan Entrepreneur Resilience Fund! Michigan Women Forward is a group of 30 Michigan women who discuss philanthropy and the imbalance in donations to women’s programs. Each year, thousands of individuals, families, corporations, and foundations generously donate both time and money to support MWF’s programs that provide opportunity for Michigan women to succeed.

LiquidGoldConcept has been awarded the Small Business Innovation Research (SBIR) Phase I award of $250,000! SBIR is a highly competitive program that encourage domestic small businesses to engage in Federal Research/Research and Development (R/R&D) with the potential for commercialization. Through a competitive awards-based program, SBIR enables small businesses to explore their technological potential and provide the incentive to profit from its commercialization.

June 2020

The official launch of the LactationQBank, which offers on-demand telesimulation practice sessions and self-directed learning through virtual unfolding case scenarios.

The first course, “Lactation support in a telehealth setting” was created in response to the COVID19 pandemic. The objective is to support the training needs of healthcare professionals and students so that they can learn how to triage breastfeeding patients to prevent unnecessary hospitalization and clinic visits.

Lactation QBank

April 2020

LiquidGoldConcept is featured in Ann Arbor SPARK’s news highlighting our research validating of our first product – the Lactation Simulation Model – and released the first details on our upcoming on-demand virtual training platform – the LactationQBank.

February 2020

LiquidGoldConcept’s manuscript Development and evaluation of a high-fidelity lactation simulation model for health professional breastfeeding education detailing the four-phase validation of the Lactation Simulation Model by OB/GYN and family medicine residents, nurse-midwifery students, and breastfeeding medicine physicians was published in the International Breastfeeding Journal.

“For breastfeeding rates to improve, mothers need support from their nurses, midwives, pediatricians, obstetricians and gynecologists, and all healthcare staff who interact with pregnant and lactating women. Clinical education with high-fidelity breastfeeding simulators could be the ideal learning modality for trainees and hospital staff to build confidence in clinical lactation skills. The ability of a high-fidelity breastfeeding simulator to increase a learner’s lactation knowledge and psychomotor skills acquisition, retention, and transfer to patient care still needs to be tested.”

2018 Lactation Simulation Model

The 2018 Lactation Simulation Model Prototype

LiquidGoldConcept exhibited at the Indiana State Breastfeeding Conference in Indianapolis, which was hosted by the Indiana State Department of Health. Lactation consultants, nurses and nurse practitioners, WIC, peer counselors, family practice physicians, doulas, birth coaches, community partners, and students from all over the Midwest attended the conference. In the exhibit hall, attendees interacted with the LSMs and BHTT between speaking sessions.

LiquidGoldConcept booth at the 2020 Indiana State Breastfeeding Conference in Indianapolis

January 2020

LiquidGoldConcept attended the California Breastfeeding Summit in Sacramento and showcased the ability to use our realistic breastfeeding simulators – the Essential LSM, the Advanced LSM, and the BHTT for teaching health professional students, hospital or WIC staff, and patients essential breastfeeding management skills like hand expression of colostrum, breast massage for alleviating plugged ducts and engorgement, and breast assessment to practice identifying and managing common breast conditions like breast infection, ectopic breast tissue, low milk production, and damage on a flat or pinched nipple from a poor latch.

LiquidGoldConcept at California Breastfeeding Coalition Summit in Sacramento