For Release: FOR IMMEDIATE RELEASE
Date: May 4, 2021

Femtech Startup LiquidGoldConcept Selected as Honorable Mention in Students Category of Fast Company’s 2021 World Changing Ideas Awards

From a cleaner freight train to an automated beehive, a way to recycle fabric, and other bold, new technologies, the 5th annual awards honor the products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet.

New York, May 4, 2021 — The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality.

FemTech startup LiquidGoldConcept was awarded an Honorable Mention in the Student category. LiquidGoldConcept was founded by four University of Michigan graduate students to create products and programs to address the global shortage of lactation support for breastfeeding parents. The company makes the only high-fidelity lactation simulators and telesimulation-based lactation training using the simulators and standardized patient actors in the world.

Now in its fifth year, the World Changing Ideas Awards showcase 33 winners, more than 400 finalists, and more than 800 honorable mentions—with Health and Wellness, AI & Data among the most popular categories. A panel of eminent Fast Company editors and reporters selected winners and finalists from a pool of more than 4,000 entries across transportation, education, food, politics, technology, and more. Plus, several new categories were added, including Pandemic Response, Urban Design, and Architecture. The 2021 awards feature entries from across the globe, from Brazil to Denmark to Vietnam.

Showcasing some of the world’s most inventive entrepreneurs and companies tackling exigent global challenges, Fast Company’s Summer 2021 issue (on newsstands May 10) highlights, among others, a lifesaving bassinet; the world’s largest carbon sink, thanks to carbon-eating concrete; 3D-printed schools; an at-home COVID-19 testing kit; a mobile voting app; and the world’s cleanest milk.

“The World Health Organization has identified equitable access to lactation support as a critical factor in achieving positive breastfeeding outcomes,” said LiquidGoldConcept co-founder and CEO Anna Sadovnikova, IBCLC, MPH, MA, who is an NIH-funded MD/PhD candidate at the University of California-Davis. “We are honored that Fast Company has recognized our work in solving the global shortage of lactation support for parents as the critical linchpin to solving an important global challenge.”

“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.

About the World Changing Ideas Awards: World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

Contact: Abigail Worthington
Phone: 517-215-6479